Executive Summary · Confidential
Care that doesn't get lost between the cracks.
From a crisis line to a doctor's office to the right therapist, the path to mental-health care is slow, manual, and full of dead ends. We built the connective tissue that fixes it: one console where practices across the whole journey find each other, match clients to the right care in seconds, and hand off warmly — without a single identifiable record ever touching our servers.
Practices find each other. Clinicians match quickly. Clients get connected — instead of bounced around.
The stakes
The need is enormous. The supply exists. What's broken is the path between them.
From a 2 a.m. crisis line, to a doctor's referral, to a therapist with an open slot — finding the right, available care is slow, manual, and full of dead ends. People don't fall through because help doesn't exist. They fall through because nothing connects the steps.
Why the gap exists
The tools meant to connect people are built to profit from them instead.
This isn't a technology gap — it's an incentive gap. The directories that should map the journey make their money from the very organizations they claim to serve.
Being found costs money
The largest therapist directory charges practices to appear — about $360 a year, per clinician.4 Good practices that can't or won't pay stay invisible, and the people who need them never learn they exist.
The listings are mostly dead ends
Insurer “ghost networks” are full of providers who've moved, retired, or stopped taking patients — a Senate secret-shopper study booked a real appointment just 18% of the time,3 and regulators almost never step in.5
No one owns the whole journey
A 988 crisis line stabilizes someone — 8 million contacts in 2024 alone6 — then hands them a list. A doctor refers out into the void. Every step works alone; nothing carries a person to the next one.
That is exactly the opening. The incumbents' incentive is to monetize visibility. Ours is only to connect people — a network that is free to be found, accurate because each practice keeps its own status live, and built to span the entire path from crisis to care. That's not a better directory. It's a different kind of thing.
The solution
One console for the whole network — discover, match, message, hand off.
A single, warm, role-aware workspace that every practice logs into. It adapts to who's using it — a clinician sees their availability, a coordinator sees a live call cockpit, an admin runs the practice — on the same clean foundation.
The coordination that flows between practices is de-identified by design. Anything that identifies a client stays inside HIPAA-secure, practice-hosted forms — it never reaches our infrastructure.
What it does
The capabilities, in plain terms.
A directory that finds the fit
One search across your own clinicians, your partners, and the wider network — and a signal that surfaces where two practices complement each other, so partnerships form on their own.
A guided patient matcher
A calm, step-by-step matcher clients can use themselves — plus a hosted mini-site for every practice, so even those without a website have a real front door.
One inbox for every practice
“Message this org” works the same for everyone; conversations with every partner live in one native inbox, with a gentle coach that keeps client details out.
A live call cockpit
Guided call scripts, quick matching, refer-out, and steady, compassionate guidance for the hardest conversations — everything a coordinator needs within reach on a call.
Earned, positive-only recognition
Practices earn warm milestones for showing up and coordinating well. No ratings, no shaming, no leaderboards — belonging, not competition.
Every kind of program
Therapy practices, PHP/IOP programs, and therapeutic schools — each shown for exactly what they offer and what they don't, so a match is a real match.
Who it serves
Built around the person actually using it.
The model
Free for every practice — and built to stay that way.
Love Is A Habit is a nonprofit. Coordination is free forever for everyone in the network. It's sustained two ways, neither of which puts a wall in front of care.
Always free
Every practice, forever. Not a trial.
- Referrals & the shared directory
- The patient matcher & a hosted mini-site
- Cross-practice messaging & inbox
- The full coordinator toolkit
- Standard embeddable website widgets
- Earned trust badges
Optional — sustains the network
For practices that want more, via TheraSaaS.
- Live team chat in your own connected CRM
- Custom, authored call scripts
- Advanced, branded widgets + analytics
- A fully connected CRM experience
- Donations from any practice keep the free tier free
Show, don't sell. No ads, no pop-ups, no nagging. A practice can preview every premium feature as a real, working demo before it ever decides to grow.
Why it holds up
What makes it different — and hard to copy.
Private by architecture
Identifiable client data physically cannot reach our servers — only de-identified, structured coordination does. Privacy isn't a policy here; it's the design.
Positive-only by principle
A trust layer that celebrates good coordination instead of ranking practices against each other — right for a care network, and genuinely motivating.
Built for the least-technical user
Plain language, live previews, guided help on every screen. The person answering the phone at a small practice can use it on day one.
Mission at the core
A nonprofit anchor means the incentive is connection, not extraction. Practices trust a network that isn't trying to monetize their clients.
Where it stands today
Not a concept — a working platform, already live.
Anchored by Kentlands Psychology and built end-to-end — the console, a public patient matcher, and a Chrome side-panel companion that docks beside a practice's existing tools.
The vision & the ask
Care coordination for everyone — from hotlines to practices to doctors.
We started with mental-health practices because that's where people fall through the widest cracks. The same connective tissue extends outward: crisis lines that need a warm place to send someone, primary-care offices, whole communities of care that can finally see and reach each other. The network grows the best way there is — practices inviting practices.